While others are confronted with the problems of higher raw material price, increased labor cost, Shaoxing Jingcheng Rubber Machine Co., Ltd, located in Keqiao street, has increased sales income and profit this first half year. With the amplitude of 38% and 30% respectively, the comprehensive strength has been ranked as No. one in the field. It is technological innovation that upgrades Jingcheng.
The predecessor of Jingcheng Rubber Machine Co., Ltd is Shaoxing County Rubber Machine Factory, which once only produced tyres for bikes and carts with very small profit. “It is a highly competitive market nowadays. If we don’t change the situation, we will die out.” GM of Jingcheng, Mr. Xu Yinhu realized that, if Jingcheng didn’t adjust the structure and upgrade itself, it will be mixed into predicament. Therefore, Jingcheng blew the horn of technological innovation, and established the scientific research cooperation with Guilin Rubber Industry Institute, Qingdao Technological University. They have the thorough exchange in personnel, information, and technique. As for the products, they are also successfully adjusted into the equipment production including all steel, semi steel radial tire with improved quality, which won the preemptive opportunity for the enterprise. The production of domestic rubber machine, Butyl Inside Tyre Joiner is occupied by an enterprise in Shanghai. Based on the research and development group in Jingcheng, Jingcheng digests and absorbs the technology from Korea and then produces the Butyl Inside Tyre Joiner meeting the domestic market need which not only satisfies the market demand, but also gets the state level silver price. Automobile fiber cord guillotine developed autonomously by Jingcheng, with its unique feature, it got the senior prize in domestic rubber machine industry——Junma Cup Innovative Technology Price. Although the sale valume hit RMB 3 million Yuan, the purchasers are in an endless stream.
“From bike tyre production machine with the price of RMB 100,000 Yuan to automobile fiber cord guillotine with the price of RMB 3 million Yuan, we not only obtain the profit, but also the right to lead the industry.” Xu Yinhu said. At present, Jingcheng has participated to formulate four state standards and 9 industry standards including Safety Requirement of Closed Rubber Mixed Machine and Plastic Refining Machine. At present, over 80 products from 7 catalogues of Jingcheng have been sold in the market at home and abroad, international famous enterprises, such as Bridgestone, Michelin, Hankook have become their clients too. (By Gao Jie)